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Award Levels

Credit Hours Required

Time to Completion

Level 1 Certificate

30-33

1 Year

Level 2 Certificate

46-49

1.5 Years

Associate of Applied Science

64

2 Years

 

 

The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.

 

Interested in this program?

 

Contact an Advisor!

advising@neosho.edu

(620)432-0311

Program Coordinator

Richard Webber

Office: (620)432-0307

rwebber@neosho.edu

 

Recommended Sequence of Courses

(Fall) Semester I
 
Credit Hours

MGMK 101

Intro to Business

 3

ACCT 108

College Accounting

    3

CSIS 100

Computer Concepts and Applications

 3

ENGL 101

English Composition I

 3

CURR 100

First Year Seminar

    1

 

Approved Business Program Electives

    3

 

Total

    16

(Spring) Semester II
   

COMM 213

MGMK 135

Interpersonal Communications or Human Relations and Supervision

 3

MGMK 132

Principles of Sales

    3

ACCT 201

Financial Accounting I

 3

MGMK 251

Marketing

  3

ECON 201

Macroeconomics

 3

 

Total

    15

Level I Certificate Credits  

    30-33

(Fall)  Semester III
   

MGMK 138

Marketing Education Field Study

    2

CSIS 117

Intro to Web Page Design

    1

ACCT 202

Managerial Accounting

 3

MGMK 105

Small Business Management

    3

BUSI 118

Business Communications

    3

 

Approved Business Program Electives

    5

 

Total

    17

Level II Certificate Credits  

    46-49

(Spring)  Semester IV
   

COMM 207

Fundamentals of Speech

 3

SOSC 101

American Government

 3

MATH 113

College Algebra

 3

PSYC 155

General Psychology

 3

 

Approved Business Program Electives

    4

 

Total

    16

                      Associate of Applied Science Degree Program Credits

This curriculum is not designed for students who wish to transfer.

      64

 Courses marked with this symbol are approved by the Kansas Board of Regents for guaranteed transfer among all Kansas public postsecondary institutions. Additional courses may be eligible for transfer. Please visit the NCCC Registrar to learn more.  Visit Kansas Board of Regents Transfer and Articulation website for additional information.


Program Outcomes
  1. Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
  2. Contrast differences that exist between consumer and organizational buying behavior.
  3. Evaluate methods for identifying market segments and targets.
  4. Explain the product life-cycle concept and relate a marketing strategy to each stage.
  5. Discuss several pricing strategies.
  6. Explain what is meant by a marketing channel of distribution.
  7. Describe factors considered by marketing executives when selecting and managing a marketing channel.
  8. Evaluate the unique characteristics of each promotional mix element.
  9. Discuss the main elements of the personal selling process.
  10. Explain the relationship of supply to demand as related to pricing.
Accreditation

The associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

All NCCC business degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS  66213 USA. (913) 339-9356, www.acbsp.org